How do you monitor SEO and web traffic metrics?

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SEO Metrics Tools
Google Analytics. It should come as no surprise that one of the best tools for measuring your SEO performance is Google's own platform, Google Analytics. ...
Google Search Console. Search Console is another Google-owned tool for monitoring site performance. ...
SEMrush. ...
Ahrefs.

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SEO Tracking Metrics That Matter

Organic traffic. One of the most important metrics for measuring SEO results is organic traffic.
CTR.
Keyword rankings.
Domain authority.
New backlinks and referring domains.
Page speed.
Google Analytics.
Google Search Console