UK online shopping spend to grow 30% by 2024

[joselync]

More than half of UK consumers are now shopping online and UK online spend is forecast to increase 29.6% between 2019 and 2024, according to retail analysts at GlobalData. Retail Insight Network looks at the growth of online shopping in the UK, using a host of industry data and insights.

[tracym]

Age is an important demographic factor that affects consumer behavior. As people grow, their needs change. Similar changes appear in their buying decision making patterns. ... Age does not just affect buying behavior, it is also an important factor in terms of market segmentation and marketing strategy.