Kindred Group plc has announced that its revenue share from harmful gambling increased slightly in the fourth quarter of 2021 to 4%, up from the 3.3% recorded in the previous quarter.

The group began its campaign towards zero revenue from harmful gambling in February last year as part of its commitment to contribute to a sustainable industry across all markets.

Kindred noted that its revenue share from harmful gambling fluctuated during 2021 (Q3: 3.3%, Q2: 4.3%, Q1: 3.9%), increasing to 4.0% in Q4 due to several factors. One reason was the time of the year usually sees an uptick in high-risk gambling as the holiday season can be a sensitive time for some individuals.