Originally Posted by
Charliegrover
SEO Vs SEA
SEO is the process of increasing the visibility of a website in a search engine’s natural (or un-paid) search results. This involves pushing your website higher up the results list, therefore increasing the number of visitors it attracts and, when applied correctly, it can be an immensely effective technique in increasing your website’s visibility.
SEA on the other hand, is a paid marketing model. Although it will do little to increase the natural rankings of your website, it is an effective means of generating traffic. One of the most popular methods of SEA marketing is pay-per-click (PPC) ads, in which the advertiser pays the publisher every time an ad is clicked on. These ads can appear in search engine results and, in Google, are characterized by their positioning at the top (highlighted in yellow) and right-hand side of the page. However, it’s important to remember that SEO and SEA are not exclusive from each other — SEO techniques can (and should) be used in SEA campaigns