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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
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The benefits of running PPC advertising include:
Because you only pay when a user actually reaches your website, it can be good value for money.
Last edited by tracym; 09-07-2021 at 07:51 AM.
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The benefits of running PPC advertising include: Cost effective - because you only pay when a user actually reaches your website, it can be good value for money.
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The benefits of running PPC advertising include: Cost effective - because you only pay when a user actually reaches your website, it can be good value for money.
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PPC gives extreme levels of control that works because businesses can boost ad spend for areas/demographics/queries that work, and reduce ad spend in areas that don't work
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